Objective
The objective of this program is to equip brand managers with cutting edge processes and tools to prepare winning brand plan with better identification of opportunities and key needs of targeted segments and develop strategies that are competitively differentiating and compelling to target customers.

Participants
Brand Managers.

Batch Size
Maximum 25

Program Structure
3 Days program to be conducted by reputed marketing training company

Indicative topics for the work shop is as follow:

• Market Situation Analysis
• Opportunity and Threat Analysis
• Key Issues Analysis
• Developing Insights
• Creating Brand Marketing Objectives
• Developing Core Brand Strategy
• Supporting Brand Strategies and Tactics that executes Core Brand Strategy
• Developing Financial Objectives/ Budgets
• Setting and Monitoring Key Performance Indicators to measure Progress and Outcomes
• Developing Contingency Plan
• Lead , Motivate and Guide all stake holders (Sales team) in execution of Brand Plan

Pedagogy
This is a hands on workshop. 4 Brands will be selected for the program in consultation with stake holders. Participants will be divided in teams and per team works on one brand throughout the program. The facilitator presents the theory and explains how it is to be worked on in the exercise that follows .After each concept understanding the participants present their work for critique by the facilitator and their peers. In the final session they present the full brand plan.